Lena is an effective full-stack digital marketer with 7+ years of experience and a drive that compels her to learn more about her field every day. She has helped B2B and B2C brands of all sizes gain online exposure, resulting in increased targeted traffic, leads, and revenue. Some verticals she specializes in include software/SaaS, ecommerce, business intelligence, finance, travel, and small businesses. Working with diversified verticals has allowed her have a well-rounded understanding of how to target every type of customer and the unique power of different marketing channels.

After working to leadership positions at full-time jobs—she realized that she can have a deeper impact on more distinct clients and industries by focusing on consulting. Since she has made that switch, she has driven more powerful results for her clients—increasing digital visibility and, ultimately, revenue.

Being a full-stack marketer means she understands all the different marketing channels, their unique strengths, and how they work together: SEO, SEM, CRO/UX, Analytics, and Communications.

If you are interested in talking about one of these specific channels or a full-scale marketing plan, get in touch!

Technical Skills:

·       Google Adwords

·       Google Analytics

·       Moz

·       Excel

·       Google Webmaster Tools

·       Salesforce

·       Bing Ads

·       IBM Digital Analytics

·       Optimizely

·       Get Smart Content (personalization)

·       Squarespace  / Wordpress / Drupal