Communications & Social Media Consulting
Communicating your brand’s message concisely serves many benefits to your company—from increasing awareness to influencing the way people think about your products/services. Streamlining your brand’s message allows you to amplify your voice in public relations, social media, and imagery, and is ever more important in our digital world.
Having frequent touchpoints with your stakeholders: customers, prospects, influencers, and media gains you both loyalty and trust from your industry. Visual branding is expected in today’s digital world. You need to define your voice and pinpoint the best way to communicate that message visually.
Public Relations
Facilitate stories that expand your brand reach through media relations and communication plans with messaging definition. Monitor buzz and respond to news stories to build authority and visibility.
Social Media
Social media has become a ubiquitous part of our digital lives. From the frontlines of customer service to building your following—your brand needs to be there.
Direct Mail
Depending on the industry, direct mail can be a valuable component of communication. Be clear in your reason for contact and visually compelling for effectiveness.
Design
The way you represent your brand visually is equally important to your message. Be sure to be unique, clear in your industry, and make sure you stand out against competition.
Photography
Using images is a genuine way to help people understand your brand and product. The more visual you can be in your communications, the more you will be noticed through the noise
Paid Sponsorship
Partnering with industry influencers can be a mutually beneficial way to get your brand more exposure. Endorsements from these industry authorities could boost the trust of your communications.
Events
Visibility at industry events is a great communications tactic to build your base and network with potential prospects. Make sure you have a useful giveaway and collect business cards.