Content Marketing Consulting
Content is critical to gaining visibility and authority in your industry and to search engines. You need to convince your target market that you have the information they need to solve their unique problems.
Content is used in most marketing channels to define your brand, create authority, and to convert users to your website’s goal.
Blog
Becoming a thought leader in your vertical is critical to creating authority. Have an opinion, and share it with people.
Product Content
Defining how you talk about your products is important from a search perspective as well as for your audience. Be thoughtful and use terms that are most common within your market.
Lead Nurture
Your upper-funnel leads (resources, blog subscribers, cart abandoners) should be provided valuable content in a non-intrusive way that slowly ushers them to purchase your product.
Resources
Provide researched information to prove yourself a thought leader in your industry, and give value to your current or future prospects. You will gain authority while upper-funnel leads fuel your demand generation.
Be very thoughtful with what you email your customers and prospects, and make sure that it is of value and arrives at the right time—early news, discounts, and resources are great things to provide.